Management, Administration & Academia

Welcome to Creative Healthcare, a site dedicated to the advancement of innovative strategies in healthcare management around the world. This page allows access to important publications that demonstrate "Creative Health Care" in action. To contact the authors directly, see the end of each document for direct access to their email address.

• It took a master of merchandising to make it happen... but statistical analysis applied to business improvement is now the most demanded form of industrial change management.
• Managed Care and Voluntary Health Agencies: on a collision course to collaborate or compete. Voluntary health agencies are becoming sophisticated, ambitious and effective at meeting the needs of their constituencies. How can this hurt or help the managed care community? Learn more in this October 2001 article from Managed Healthcare Executive.
• The New Rules of Technology ROI The healthcare industry, once determined to use narrow quantitative metrics in evaluating the return on investment from technology, has slowly evolved toward more subjective and strategic oriented measures in determining the direction of their technology investments. Read more about it in the cover story to Managed Healthcare's August 2000 issue.
• Introducing the article that revolutionized healthcare management "CRM & Medical Call Centers: an effective demand management strategy for healthcare providers and health plans"
• The application of service marketing strategies in a reform-oriented market This classic piece examines how healthcare organizations must adapt their paradigms to reflect immediate and impending changes in their market
• The Consumer's Perspective and how the introduction of Personal Health Management programs can affect perceptions of quality in the delivery of healthcare services
• Introducing Personal Health Management and how the value equation (V=Q/P) is influenced through the introduction of PHM programs
• Putting Personal Health Management On The Line An update on the impact, outcomes and future applications discovered through the use of Personal Health Management programs and Medical Call Centers in the U.S.
• A Case Study in European Managed Care and how one government is addressing the challenge of rising medical costs and consumer discontent