Creative Healthcare's New "SP4-Reform" Pre-empts Healthcare Reform "Impositions"

New product improves operating and strategic performance

FOR IMMEDIATE RELEASE – September 1, 2010

Scottsdale, AZ—Creative Healthcare ("CHC") announced today the availability of SP4-Reform, a new proprietary strategic planning model to help healthcare organizations re-engineer for healthcare reform. SP4-Reform blends the concepts of Blue Ocean Strategy® with the most profound healthcare legislation of our time to construct a true enterprise-wide plan for strategic growth.

"Healthcare reform will bring profound challenges and opportunities as millions more Americans gain access to healthcare and new structures are created to support them. With SP4-Reform, we now offer our clients a unique tool to make the necessary changes and improve both their operating and strategic performance" said Ian Lazarus, FACHE, CHC's Founding Principal Partner.

According to Ronald Nowosad, a CHC Associate Partner, "SP4-Reform is a very engaging and collaborative approach to planning that embraces innovation and process redesign strategies. The focus is on initiatives that can be implemented with positive results."

Healthcare organizations that deploy SP4-Reform can benefit from the alignment on the reform provisions that will offer the most opportunity as well as the identification of the strategic imperatives linked to sustainable service growth.

"SP4-Reform is a natural complement to our existing capabilities and existing team of exemplary professionals all of who bring a broad base of experience and deep healthcare industry knowledge" added Mark Mathews, MD, CHC's Managing Partner.

About Creative Healthcare. Creative Healthcare (www.creative-healthcare.com) has supported healthcare providers and suppliers in performance improvement since 1998. CHC was first to recognize the importance of Six Sigma and Lean in healthcare, and has published widely on their potential. Today, CHC is a leading provider of project consulting and training deployment in healthcare. Their combined classroom and online Lean and Six Sigma training programs, designed specifically for healthcare providers and suppliers, are available through the American Society for Quality (ASQ) and the American College of Healthcare Executives (ACHE).

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