Creative Healthcare USA announces Key Strategic Addition to Company

SCOTTSDALE, Arizona (June 22, 2004) -- Creative Healthcare USA (CHC) announced today the appointment of Marlowe Senske as Chairman. Senske joins CHC's existing team of physicians and consultants with experience in Six Sigma, Lean, and other performance improvement methodologies.

Mr. Senske recently completed a 21-year career with Voluntary Hospitals of America, Inc. where he served as Executive Vice President for the 2,200 member alliance.

The addition of Mr. Senske will extend CHC's expertise beyond its core competencies in Six Sigma and Lean to the broader arena of developing improvement strategy and tactics to assist healthcare systems to move forward and compete on the emerging quality agenda. This comes at a time when healthcare organizations are increasingly debating the merits of Six Sigma and Lean versus their existing efforts at performance and quality improvement. Healthcare organizations must seek to incorporate quality as a key strategy if they are to compete on product and price. Designing a health system that is safe, effective, efficient, equitable, patient-centered and timely is now critical to compete in today's market place.

"We recognize the decisions facing healthcare organizations are difficult, and neither Six Sigma nor Lean would represent a quick fix," notes CHC managing partner Ian R Lazarus. "With our expanded team we can help our clients to first answer the question about whether they are able to survive and prosper with the current systems and structures they currently have in place."

Mr. Senske has extensive experience in leadership transition, culture change management and performance improvement.

About Creative Healthcare USA:

Creative Healthcare was formed in 1998 to specifically assist healthcare organizations in their efforts at performance improvement. CHC was one of the first to recognize the importance of Six Sigma in healthcare, and has published widely on its potential. Today, CHC is the leading provider of Six Sigma project consulting and training deployment in healthcare. For free resources on Six Sigma, visit the Creative Healthcare website at www.creative-healthcare.com.